Stay Safe,
Stay Connected

Discrete smart jewellery that lets you contact your loved ones at the touch of a button. See our unique personal alarm and more below.

Share Your Location At The Press Of A Button

BOLD Isn’t like a conventional Bluetooth tracker, instead it uses the latest IoT technology to operate WITHOUT a mobile phone. So if your phone dies, gets lost or is stolen, BOLD will still work! Its contemporary metal pendant design also means it looks just like any other piece of jewellery, and discretely blends in with what you wear everyday. With our range of accessories you can even wear your personal alarm as a bracelet around your wrist, as a necklace, or even on a key chain. Making it one of the most versatile smart safety wearables.

Press Once

‘Watch Over Me’

Press bold safety device once illustration

Press Twice

‘Give Me A Call To Check In’

press bold safety wearable twice picture

Press and Hold

‘Send Help Immediately’

BOLD is a smart personal alarm that gifts its user the peace of mind of knowing that their loved ones are just a button press away. It is a panic button disguised as jewellery with hidden GPS functionality to pinpoint the user’s location ONLY when they want. It’s one button design lets the wearer discretely send an SMS message to up to five pre-defined ‘safe contacts’.

BOLD has been designed from the ground up to be the best smart safety jewellery device for women!

Smart Safety Jewellery That Allows You To Live Life Fearlessly


BOLD Looks like a normal piece of jewellery so only you know its there

No Phone

No Bluetooth connection or phone required, BOLD will work anywhere with network coverage

Fee Free

With data built in for the first two years, you only pay once, with no monthly fees required

GPS Location

Quickly and discretely share your location with your loved ones using BOLD's built in GPS


Unlike traditional plastic alarms, BOLD’s stylish minimalist shape fits in with most outfits

As Featured In

Silicon Republic logo
The Irish Times logo for stand safety wearables article
Belfast Telegraph logo for stand safety device article belfast startup

Your Choice Your Colour

BOLD Smart Safety Jewellery

Shop Personal Alarms and More Now!

Charitable Responsibility

We Donate 10%
Of Our Profits

We’ve gone to great lengths to make BOLD into a product that effectively tackles a really tough issue. One of the ways we’ve done this is by speaking to charities working on the front line of serious issues like sexual assault to better understand what is needed. These charities do some amazing work and have really touched our hearts. That’s why we’ve made a decision to donate 10% of our net profits every year to charities that make a huge difference to survivors of sexual assault.

Follow us on Instagram @stand_live_life_fearlessly

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